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Daylight Horror: Armed Thieves Ravage Oakland Family Jewelry Store

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In a shocking display of audacity, eight armed criminals descended upon an Oakland jewelry store, brazenly smashing display cases, and stripping the family business of nearly all its stock. The daring heist, which occurred in broad daylight in Oakland’s Chinatown neighborhood, was described by KGO-TV as “one of the most brazen, armed daytime robberies we’ve ever seen.”

Surveillance footage captured the harrowing ordeal, showing 69-year-old Diane, the store owner, ducking for cover and crying out for assistance as the robbers — clad in black and brandishing an arsenal of guns and hammers — barged into Phuong Jewelry around midday on Wednesday.

In what can only be described as a calculated act of destruction, the robbers proceeded to shatter almost all the display cases and pillage the establishment. The absence of a security guard at the time of the incident further exacerbated the situation.

However, the ensuing chaos did not deter Diane’s 76-year-old husband who was seen emerging from the back of the store, armed with his own gun. As KGO reported, “If he hadn’t done that, they would have kept going,” their son Tony Trinh conveyed to the station.

According to Trinh, the robbers absconded with roughly 85-90% of the store’s inventory. The aftermath of the incident left the family desolated, as Trinh stated, “My mom was devastated, and my dad was broken.”

Despite being a fixture in the community for over four decades, Phuong Jewelry had never experienced a robbery of this magnitude before. Trinh somberly recalled, “Eight individuals and two getaway cars and guns drawn. I thought, ‘Did my mother get shot? Did my father get shot? Did any of our staff or community members?'”

In an unfortunate turn of events, the store’s business insurance had lapsed due to escalating premium costs. Reflecting on their plight, Trinh commented, “It’s rough. My mom is the leader of the pack. When she suffers, I suffer; the same thing from her.”

The future of Phuong Jewelry remains uncertain in the aftermath of the devastating robbery. When asked if the store would remain open, Trinh answered, “we would love to, but with the environment and how tough it’s been, we don’t know yet.”

Despite the harrowing ordeal, Diane’s resolve seems unbroken as she indicated she would return to work by Friday.

To aid the family in recovering from this massive loss, the Oakland Chinatown Improvement Council has initiated a GoFundMe campaign. Meanwhile, the Oakland police are actively investigating the incident and have urged anyone with information to come forward.

This brazen act of crime is not an isolated incident in Oakland, a city that has been grappling with rampant crime for some time now. The continuous stream of headlines about Oakland’s rising crime rate is testament to this ongoing struggle.


In the wake of the recent brazen daytime heist at an Oakland jewelry store, what measures do you believe would most effectively prevent such incidents in the future?

Watch a local news report about the incident below:

Let us know what you think, please share your thoughts in the comments below.

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2 Comments

2 Comments

  1. Sinner

    May 4, 2024 at 6:08 pm

    I left Commiefornia 2 years ago & moved to a Red State. Rob a business here and you’ll be full of lead courtesy of the business owner. No charges will be filed against the business owner. That’s why the Oakland business owner didn’t shoot; he knew he’d be arrested for protecting his livelihood.

  2. Helen

    May 4, 2024 at 6:23 pm

    I am saddened by what happened to this family owned business. You can trace this all back to the present administration’s lack of protecting it’s citizens. Defunding the police does not result in a positive outcome for anyone and if the suspects are caught they will be released to strike again. I’m hoping the community will come together and help this business. Many of these family owned businesses give up and close shop. Don’t know if moving location would help them but I’m hoping for a good outcome for them and public outcry to the leaders in Oakland. Unfortunately this is a sign of the times until we decide to vote our present leaders out of office and vote for people who understand how businesses and the economy work.

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Preparedness

5 Things in Your Home That Can Help You Create a Safe Escape Plan

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Not every dangerous moment involves a direct confrontation. Sometimes the real threat is confusion, panic, or not knowing what to grab when you need to react fast. Your home already has simple items that can help you stay oriented, stay calm, and get out safely if something goes wrong — whether it’s a break-in, a fire, or any unexpected emergency.

Here are five everyday things that can quietly strengthen your safety plan without feeling like “preparedness gear.”


1. A Pair of Shoes You Can Slip On Fast

This sounds almost too simple, but it’s one of the most overlooked safety tools in any house.
If you need to leave in a hurry — even just to get outside and call for help — you don’t want to waste time with laces or walk barefoot over broken glass, cold pavement, or debris. Keep a sturdy slip-on pair by your bed. It’s a small habit that can make a huge difference.


2. A Charged Old Phone

Even a disconnected phone can still call 911.
If you have an old smartphone in a drawer, charge it and leave it in your bedroom or a hidden spot. During an emergency, your main phone might be out of reach, dead, or taken. Having a backup gives you a second chance to call for help.


3. A Mini Flashlight on Your Nightstand

Power outages often happen at the worst moments. A small flashlight helps you see where you’re stepping, find your keys, or check on a noise without stumbling around in the dark. It also helps you avoid tripping hazards if you need to move quickly. Choose a compact LED one and keep it in the same spot every night.


4. A Loud Whistle

If you can’t shout, or your voice doesn’t carry far, a whistle can be your lifeline.
It cuts through walls, hallways, and even outdoor distance better than yelling. Whether you’re trying to alert a neighbor, scare off an intruder, or signal for help during a medical emergency, a whistle is one of the most underrated tools for personal safety.


5. A Written “Quick Escape Plan”

You don’t need blueprints — just a simple index card taped inside a drawer or next to your nightstand.
Write down:
• Your fastest exit routes
• Where your keys always stay
• Where your phone and flashlight stay
• A reminder to put on shoes
• Who to call first

In a panic, people forget steps. A small card keeps your mind focused and your actions clear.


Final Thought

Self-protection starts long before danger shows up. It’s not about preparing for a fight — it’s about preparing to move, think, and react in a way that keeps you safe.

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Preparedness

5 Everyday Items in Your Home That Can Help You Protect Yourself

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Most people don’t keep traditional self-defense tools around the house, but that doesn’t mean you’re helpless in an emergency. The truth is, you already own simple items that can give you precious seconds to get away, call 911, or draw attention. The key is knowing what works, what’s legal, and how to use these items only to defend yourself when you have no other choice.

Here are five practical household items that can help you stay safe during a threatening situation:


1. A Heavy-Duty Flashlight

A solid, metal flashlight is one of the best non-lethal tools you can keep within reach.
It serves two purposes:
• The bright beam can disorient someone long enough for you to escape.
• The sturdy body gives you something to hold if you need to keep distance between yourself and a threat.

Keep one by your bed and another near your front door.


2. A Loud Personal Alarm or Air Horn

Sometimes the strongest defense is noise. A personal alarm or small air horn can draw attention fast and frighten off an intruder. These devices are inexpensive, easy to use, and require no physical strength. They also alert neighbors that something is wrong, which can shorten response time dramatically.


3. A Strong Walking Cane

For older adults especially, a cane can be surprisingly effective for self-defense if absolutely needed. Its length helps you create distance, and its solid structure gives you a way to push someone back without having to get close. Even if you don’t use a cane daily, keeping one near your bedroom can be smart.


4. A Fire Extinguisher

Beyond its intended use, a fire extinguisher can help you defend yourself in two ways:
• The blast of spray can temporarily block vision and breathing, allowing you to escape.
• Its weight gives you something sturdy to hold while you retreat.

Plus, it’s already a safety essential for your home.


5. A Kitchen Pan or Lid

If you’re caught in the kitchen, a heavy pan or even a metal pot lid can create an effective barrier. A lid works like a small shield, helping you protect your face and upper body as you move away. A pan gives you something solid to hold between you and a threat.


A Final Note on Safety

Self-defense is always about getting away safely, not engaging in a fight. Your first options should always be:
• Avoid the situation
• Lock or barricade a door
• Call for help
• Get to safety
Use objects only as a last resort and only to give yourself time to escape.

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Preparedness

5 Things You Should Always Carry During a Winter Storm

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When a winter storm rolls in, life can shift fast. Roads freeze, power lines drop, and long errands suddenly become real risks. The good news is that a little preparation goes a long way, especially if you keep a few essential items within reach. These aren’t expensive or complicated. They’re simple, practical tools that can make all the difference when temperatures drop and help arrives slowly.

Below are five things worth carrying with you any time severe winter weather is in the forecast. Think of them as your personal insurance plan — small items that bring peace of mind in uncertain conditions.


1. A Fully Charged Portable Power Bank

If you’re stranded or delayed, your phone becomes your lifeline. It lets you call for help, follow weather alerts, and use GPS if you need to find your way. In cold weather, phone batteries drain much faster, so a reliable power bank is a must. Choose one that can charge your phone at least twice. Keep it in an inside pocket so cold temperatures don’t sap its power.


2. An Emergency Blanket

These lightweight, reflective blankets take up almost no space, but they retain an incredible amount of body heat. If your car breaks down or you get stuck outdoors, an emergency blanket helps you stay warm enough until help arrives. For older adults especially, preventing a rapid drop in body temperature is critical. Toss one in your glove box or day bag — you won’t notice it until you really need it.


3. High-Energy Snacks

In extreme cold, your body burns calories faster to stay warm. Carrying a small stash of calorie-dense snacks gives you steady energy and helps maintain body temperature. Look for items that won’t freeze rock-solid, such as nut butters, protein bars, granola, or trail mix. If you take medication that requires food, this becomes even more important.


4. A Compact LED Flashlight

Winter storms often come with poor visibility. Whether you’re navigating an icy path, checking under the hood, or signaling for help, a bright flashlight is worth its weight in gold. Choose an LED model with long battery life, and avoid relying solely on your phone’s flashlight. You may need that battery for communication.


5. A Small First-Aid Pouch

Accidents are more common when surfaces are slick. A small kit with bandages, antiseptic wipes, medical tape, hand warmers, and any personal medications can stabilize minor injuries until you can get proper care. Add a pair of disposable gloves to protect your hands in freezing weather.


Preparing for winter doesn’t mean living in fear. It simply means respecting the season and giving yourself the tools to stay safe, warm, and steady. With these five essentials on hand, you’ll be better equipped to handle whatever a winter storm throws your way — and you’ll travel with much more confidence as the temperatures fall.

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